Revista Moda

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

Publicado el 04 diciembre 2012 por Wabisabiecofashionconcept
 
N.1:  Calvin Klein
N.2:  Levi´s
N.3  Zara 
Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy. ¿Que crees que significa este listado? ¿Tamaño de la empresa, países donde operan, volumen de negocio?
Es el ranking de empresas por numero de prendas testadas que contienen químicos cancerígenos y contaminantes que dañan  la salud de la persona bien sea directamente por su uso o indirectamente a través de la contaminación medioambiental.
 La revista Londinense Business of Fashion publicó un artículo escrito por Tommy Crawford, strategic communications manager por Greenpeace. Su publicación coincidió con la publicación del informe Toxic Threads: The Big Fashion Stitch-Up,realizado por la organización Greenpeace International.
 La investigación presentada en el informe muestra la contaminación producido por la industria textil. Ofrece un estudia interesante donde seleccionan prendas de grandes marcas mundiales y miden la cantidad de químicos nocivos encontrados en cada prenda.  Nos muestra los resultados por número de prendas total de la marca donde se han encontrado estos químicos y también mide el número de químicos diferentes encontrados en cada prenda.
Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

Big Brand- Big Impact


El artículo nos habla también de la campaña Detox de Greenpeace. Es una iniciativa de la ONG en el que señalan las grandes firmas de moda mundial con la intención de promover que estas empresas sean comprometidas con la eliminación de químicos nocivos en la fabricación de sus prendas. Si  la grandes empresas, por su tamaño y volumen, cambian sus prácticas el resultado será notablemente visible.
 ¿Te gustan estas prendas? ¿Tienes algo parecido en tu armario? 
Son algunas de las prendas testadas.
¿Te gustan estas prendas?¿Tienes algo paecdio en tu armario?

 Las tácticas de Greenpeace

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

Protesta de Greenpeace ante una tienda de Zara en Madrid 21.11.2012

Greenpeace intenta conseguir sus objetivos utilizando presión mediática y presión social. Intentan movilizar  los consumidores para presionar  la  empresas. Organizan  manifestaciones y actos como el que se celebro en Julio del año pasado que fue el  desnudo colectivo mundial más grande que se había celebrado hasta el momento. 
Algunos escribimos en nuestros blogs sobre sus informes y muchísimos más personas leen o vean en el telediario la cobertura mediatica dedicado a sus actos.
Independientemente de si estamos de acuerdo o no con sus tácticas, Greenpeace se hace notar.
Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

 
N.1:  Calvin Klein
N.2: Levi´s
N.3 Zara 
What is this ranking? Company size, number of countries where they operate, business volume?
 This is actually a company ranking by the number of clothing items of those tested found to have high levels of toxic phthalatescancer-causing amines, and NPEs. These are harmful chemical that jeopardize our health either by direct use and/or indirectly through environmental contamination. 

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

Greenpeace Detox Campaign Image | Photo: Lance Lee

The online London Fashion Newspaper, Business of Fashion, published an article written by Tommy Crawford, strategic communications manager at Greenpeace, whose publication coincided with the release by Greenpeace International of the reportToxic Threads: The Big Fashion Stitch-Up.  
 The report shows the contamination that is produced by the textile industry. In their study they selected pieces of clothing from many popular international fashion brands and analyzed the quantity of harmful chemicals found in each garment. The results show the total number of garments that had traces of these chemicals, and also show the number of different harmful chemicals found in each garment.

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.
Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

Big Brand- Big Impact


The article also talks about Greenpeace´s Detox campaign. The objective of the campaign is that major fashion brands eliminate the negative environmental impacts of their production. They look for a commitment from the brand to work towards this goal. Why target these large companies?  As global players, these fashion brands have the opportunity to work on global solutions to eliminate the use of hazardous substances throughout their product lines, and to drive a change in practices throughout their supply chains.

The tactics used by Greenpeace

 Greenpeace uses the media and the tries to stir-up a negative public opinion to force companies to negotiate.  As they state in the report “Last year, the campaign mobilized millions of citizens around the world to challenge major clothing brands and demand that they create fashion without toxic pollution. Through hard-fought negotiations and people-powered actions — including the world’s biggest simultaneous striptease in July last year — the campaign has secured commitments from seven international brands to clean up their supply chains and become toxic-free by 2020."  

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

photos of a protest by Greenpeace, Zara in  Madrid el 21.11.2012

 People like us write about their reports in our blogs. Millions of apathetic people see the media coverage of Greenpeace´s latest actions in the newspaper or on the TV. 
Whether or not we agree with their tactics, it is undeniable that Greenpeace is able to capt our attention.

Greenpeace´s Detox campaign: Cancer causing chemicals found in the clothes you buy.

photos of a protest by Greenpeace, Zara in  Madrid el 21.11.2012



Volver a la Portada de Logo Paperblog