Los principales atractivos turísticos de la Comarca de Calatayud han comenzado a inundar Madrid, gracias a gracias a una campaña de promoción turística impulsada por el Plan de Dinamización de Producto Turístico la Comarca de Calatayud. En el metro y en los centros comerciales ya es posible ver imágenes del Balneario Termas Pallarés: El Lago Termal, La Gastroteca, los tratamientos termales …
Promoting Thermal Tourism in Madrid. Termas Pallarés Spa
Calatayud Area and Termas Pallarés Spa will be promoted as a Tourism Destination in Madrid throughout the month of June to promote Calatayud and the borough to visitors from Madrid and abroad.
This tourism promotion includes 2 street marketing campaigns. It will be placed on a number of sheets sites at key Madrid Underground stations and in some shopping centres.
The advertisement campaign highlights: Spanish Themal Resorts placed in this area, Wine (Calatayud Quality Wine Producing Region) , Mudejar Art (designated World Heritage by Unesco).
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