Año 2008
Idioma English
Páginas 24
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Internet and Mobile Medias are less than 20 years old channels but the overall logic of doing business through them remains the same as it has been in the past with “traditional” channels.
Today, no-one can dispute that Online business has become an everyday reality. While soing business online is just like doing it offline, measuring the success of online presence has become both a necessity and a major challenge for small and large companies alike.
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