Last week, the European Commission's 2009-2010 "HELP, for a life without tobacco" campaign was recognised as the top social marketing campaign for its creativity and innovation at the EACA (European Association of Communications Agencies) Care Awards ceremony that took place in Brussels on 23 June 2010. HELP was named overall winner in the "Government Bodies and Related Organisations" category. This prestigious award, aims to recognise excellence in social marketing.
The HELP campaign has won 11 awards since its launch in 2008. Other awards won by HELP include the 2008 and 2009 Empreintes Grand Prix, the 2008 Top Com Consumer marketing Grand Prix, the Cannes Lion 2008 and the Paris E-Marketing 2009 double award.
For more information on the HELP - for a life without tobacco campaign:
http://www.help-eu.com/http://ec.europa.eu/health/tobacco/help/index_en.htm