QR codes on cardboard?
QR codes on cardboard? That’s one way to raise money for a UK homeless charity.
Hay muchas formas de sacar partido a los códigos QR en la ciudad, y últimamente estamos muy concienciados con la ciudad como espacio doméstico. Suena frívolo cuando estamos hablando de pobreza y gente que vive en la calle por no tener otro lugar, pero realmente es el espacio público domesticado llevado a la enésima potencia.
Ariadna Cantis nos lleva unos días sorprendiendo con sus cartografías de la pobreza a través de twitter.
En fin, entre una cosa y otra, nos encontramos con esta experiencia muy UrbanLeaks... La agencia Propaganda propone este proyecto, Simon on the Streets en Navidad para recaudar dinero para los sin-techo de Yorkshire.
The installations were situated around Leeds city centre, and once scanned by a smartphone or tablet QR code reader, the user was taken to a JustGiving page to donate money directly to the charity.
So, why not just donate directly to the people who are sleeping rough on the streets? Propaganda explains in a blog post:
“This new way of giving is instant and above all safe: ensuring anyone sleeping on the streets gets the food, shelter and support they need. This is preferable to donating directly to a homeless person because, as Propaganda discovered from working with Simon on the Streets, these cash gifts often contribute to a much wider drug or alcohol-related problem.”
Whilst Propaganda donated £1,000 to the charity itself, you can also still donate yourself here.