Douglas Elliman launches content creation app

Douglas Elliman Building, an independent residential real estate agency, launched Elliman Productions, a content creation app powered by Infinite Creator, Thursday.

Through the app, real estate agents can capture videos and photos to promote their real estate listings.

Camilo Lopez, founder of the Infinite Creator and Lifestyle Production Group, created content for Douglas Elliman for years.

"Having worked with countless brokers over the years to produce compelling content for their listings, I know that quality content is essential for real estate," Lopez said in a press release.

The app has pro-level editing tools such as graphics assistance, auto-correction, and step-by-step tutorials for high-quality photo and video production for agents. The app was designed exclusively for Douglas Elliman agents and provides them with branded assets and graphics for them to create personalized content.

After production, content can be submitted for further editing through the app. During this stage, a team of editors provides agents with branded and edited content in a day. The content produced can then be used as a cheaper marketing strategy, according to the statement.

"Elliman Productions not only gives agents the ability to create high-level marketing content, but also allows them to do so quickly and without compromising quality," said Stephanie Garbarini, Chief Marketing Officer of Douglas Elliman.

Elliman Productions also provides a networking platform for agents to connect with professional real estate photographers and videographers. Through the app, agents can schedule property shots.

Douglas Elliman CEO Scott Durkin said in the release that Elliman Productions is tracking the launch of StudioPro and Elliman Showroom this year. "Elliman Productions is adding a critical new component to the toolkit we provide our agents," Durkin said.

Douglas Elliman also uses and invests in early stage proptech companies and provides real estate related services such as marketing, property management and escrow.