'Get Fit' with GE Healthcare

Cancer is a leading cause of death around the world, and its incidence continues to rise. Each year, 12.7 million people discover they have cancer and 7.6 million people die from the disease. Evidence shows that 30–40 per cent of all cancer deaths can be prevented, and one-third can be cured through early diagnosis and treatment. Research also has found that a healthy diet and regular exercise can help reduce the risk of cancer.
That’s why at GE Healthcare we’re running an online initiative to encourage people to "Get Fit" and join the fight against cancer. The "Get Fit" project aims to inspire people all around the world to seek healthier lifestyles by exercising, eating well and engaging in other activities that foster health — and share their choices using Twitter.
Game on! We’re hosting a global competition to see which continent’s population can “Get Fit” fastest. The more people who tweet about how they are getting fitter, using their country’s designated “Get Fit” hashtag (see below), the faster the cells hovering over their continent (Asia, Europe, North America, South America, Australasia, and the Middle East and Africa) will turn from “risky red” to “healthy green” on the competition’s interactive map. The continent that “goes green” fastest wins.
Each country has its own hashtag (a kind of code that you include in the text of your tweet). For India, the hashtag will be #GetFit_IND, for example, and tweets featuring that hashtag will help to change the color of the cells hovering over Asia on the map. Click your country on the map to see what your hashtag should be.
After the winning continent is decided, at the end of the competition, an open vote will be held on the website to determine which single country will win a donation of $20,000 to the Red Cross or Red Crescent Society that operates there.So, what are you waiting for? Ready, Set…Go! Let’s get fighting and support the need for awareness around living a fitter, healthier lifestyle. “Get Fit” with GE Healthcare!