The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

Coordina Comscore
Año 2011
Idioma English
Páginas 24
+info http://www.comscore.com

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This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.