Revista Comunicación

Evolución de los smartphones: ¿menos es más?

Publicado el 19 noviembre 2014 por José María Acuña Morgado @jmacuna73

<img src="http://fashionisima.es/v2/wp-content/uploads/2014/05/zara-trf-lookbook-mayo-2014.jpg" alt="zara trf lookbook mayo 2014 Lo nuevo de Zara: TRF lookbook mayo 2014" width="640" height="565" class="alignnone size-full wp-image-169586" title="Lo nuevo de Zara: TRF lookbook mayo 2014" />

Cuando he visto las fotos del lookbook de Zara TRF, no he podido evitar pensar en el editorial que protagonizaron Georgia May Jagger y Charlotte Free para Vogue: ¡parece una continuación de ese shooting con sus looks en azul y rosa pastel! O más que una continuación, un previo: los looks casual de día que precederían a una girls’ night out a base de maxi vestidos veraniegos y prendas peplum, con un toque romántico, mucho denim y camisetas con estampados gráficos y mensajes divertidos:

Zara TRF lookbook mayo 2014

<img width="150" height="150" src="http://fashionisima.es/wp-content/uploads/2014/05/1405128000_1_1_1_web-150x150.jpg" class="attachment-thumbnail" alt="1405128000 1 1 1 web 150x150 Lo nuevo de Zara: TRF lookbook mayo 2014" id="171141" data-orig-file="http://fashionisima.es/wp-content/uploads/2014/05/1405128000_1_1_1_web.jpg" data-orig-size="1024,683" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0",&el tamaño de la mano es lo más determinante para elegir el número de pulgadas de nuestro smartphone, otros afirman que nos adaptaríamos con facilidad a mover el pulgar y parte de la mano para alcanzar toda la pantalla, algo que le ocurre prácticamente a cualquier usuario que tenga un móvil de más de cinco pulgadas.
Pero ¿cuál es la ventaja?
En ésto, los expertos coinciden: a mayor tamaño, mayor facilidad no solo para consumir contenido, sino también para producirlo. Es decir, para realizar las labores que tradicionalmente hacíamos en nuestro ordenador en nuestra nueva phablet o tabléfono, como se ha intentado traducir al castellano.
El siguiente gráfico muestra datos estadísticos de la demanda mundial de teléfonos inteligentes en el primer trimestre de 2014 por tamaño de pantalla.
Infographic: Phablets Account for One Third of Global Smartphone Shipments | Statista

* inch = pulgadas
Según un estudio llevado a cabo por Canalys , la tendencia hacia los teléfonos inteligentes de pantalla grande es ininterrumpida. De los 280 millones de teléfonos inteligentes vendidos en todo el mundo en el primer trimestre de 2014, el 34% eran phablets, es decir, teléfonos con pantallas de 5 pulgadas o más grandes. El segmento phablet ha crecido un 369% en los últimos años, superando significativamente al mercado de teléfonos inteligentes.
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